Beautiful portfolio, zero digital presence. Their entire pipeline was word-of-mouth. When two major referral sources went quiet in the same quarter, the phone stopped ringing overnight.
Rebuilt their Google presence from zero. Launched targeted ads hitting custom home buyers in their market. Set up a review system that pulled in 14 new five-star reviews in 60 days. Average inquiry size went from $180K to $290K.
Paying another agency $4K/month for leads that couldn't afford a $200K project. Their sales guy was burning 20 hours a week on calls that went absolutely nowhere.
Overhauled ad targeting to cut out low-intent traffic completely. Rewrote the website so it pre-qualified visitors before they ever picked up the phone. Within 90 days: 8 qualified inbound leads per month at an average project size of $210K.
Plenty of leads coming in, but only closing about 1 in 5. Prospects would seem interested during the consultation then just ghost. They thought it was a pricing problem. It wasn't — people didn't trust them enough yet.
Built a trust system from scratch — project portfolio pages, video testimonials, and a follow-up email sequence. By the time a prospect sat down for a quote, they were already halfway committed. Close rate nearly doubled without changing anything about how they sell.
Competing against national franchises with massive ad budgets. Local homeowners were choosing the big name they recognized online over the family-owned company that did better work. Zero brand awareness outside of their existing client base.
Aggressive local SEO push targeting every neighborhood in their service area. Built out 18 location-specific landing pages, optimized their Google Business profile, and launched a review campaign. Within 6 months they were ranking above two national franchises for their top search terms.
Strong reputation in their market but stuck at the same revenue for three years. They were getting referrals but had no way to generate new business beyond their existing network. Tried running Facebook ads themselves and burned $6K with nothing to show for it.
Full brand overhaul — new website, professional photography of their top projects, Google and Meta campaigns with proper audience targeting, and a content strategy showcasing their design process. Turned their Instagram from an afterthought into a consistent lead source with 12 qualified inquiries per month.